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Case studies & proof

Inspect the real before and after, the process, and the proof behind each project. Filter by industry or strategy, or search.

Showing 6 real, anonymized projects

Web Design & FitnessTechnical + Local
14.2K
Search impressions, 3 mo · 3 months
Web Design & Fitness Marketing AgencyUK · Ireland · USA

Durable visibility that grew through a core update

Built a clean technical base, localized the profile across three countries, and recovered from an AI-content dip to keep growing through the May 2026 core update.

14.2KImpressions
19.6Avg position
100/100Site health
0Errors
Deliverables GBP · service pages · internal linking · technical fixes
View full breakdown⌄

The challenge

Two markets at once, local web design and fitness and gym marketing across the UK, Ireland, and the USA, on a site stuck mostly on page two with technical issues holding it back.

The approach

Audit first: 197 URLs and 1,230 links crawled in Ahrefs. Then GBP optimization with localized service areas, dedicated service pages, internal linking, and a clean technical foundation.

The result

Site health reached 100 out of 100 with zero errors, and impressions grew through the May 2026 core update. Honest note: an AI-blog experiment caused a dip, so I deindexed those posts and refocused on fundamentals. Most queries still sit on page two, so conversion is the next phase.

Ahrefs Site Audit and Search Consoleupload to Media and I will place it
✓ Search Console + Ahrefs#case-01
Local ServiceLocal SEO
3x+
Call volume after fixes · ongoing
Local Service BusinessCalifornia

From a red grid to a green one

Reversed a Google Maps bug, optimized the profile and service-area signals, and turned a mostly-red local grid green, more than tripling call volume.

3x+Calls
Top 3Map rankings
Red→GreenLocal grid
FixedMaps bug
Deliverables GBP · service-area localization · technical SEO · local links
View full breakdown⌄

The challenge

Nearly invisible in Google Maps across the service area, with most of the local grid ranking outside the top 20 and a Maps bug actively suppressing the profile.

The approach

Baseline with a geogrid scan, reverse the Maps bug to clear the ceiling, optimize the Google Business Profile, strengthen service-area signals, and support with technical SEO and local links.

The result

The local grid went from mostly red to mostly green, ranking 1 to 3 across much of the map, and call volume more than tripled after the fixes.

Before and after geogridsupload to Media and I will place it
✓ Geogrid rank tracking#case-02
AI & GEOGEO + AEO
1,000+
AI citations, 8 engines · ongoing
GEO & SEO · AI VisibilityMulti-platform

Quoted by AI, not just ranked by Google

A GEO layer on top of SEO: content restructured into clear, quotable answers, topical authority built out, and pages optimized with schema and entity signals so AI engines cite the client as a source.

419Grok
220AI Mode
136ChatGPT
121AI Overviews
77Perplexity
8Platforms
Deliverables answer-first content · topical authority · schema · entity signals
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The challenge

Buyers were asking AI assistants before ever opening a browser tab, and the client was absent from those answers, the new place where decisions get made.

The approach

A GEO strategy on top of SEO: content rewritten into clear, self-contained answers, topical authority filled in, and pages given schema and entity signals so AI systems could attribute them confidently.

The result

From absent to cited roughly 1,000 or more times across eight AI platforms, named as a source inside ChatGPT, AI Overviews, Perplexity, Grok, and more. The engines moved at different speeds, which is normal for GEO.

AI citations dashboardupload to Media and I will place it
✓ AI citation tracking#case-03
Medical & AestheticsBilingual SEO + Ads
+47%
Impressions (GSC) · engagement
Plastic Surgery & AestheticsNew York

Bilingual growth in a fierce medical market

Fixed indexation and on-page issues, built a bilingual content and internal-link plan, and ran segmented Google Ads, growing organic reach, keywords, and authority.

+28.6%Clicks
+47%Impressions
24.8→21.9Position
528Keywords
+263New kw
1.3→2.2Domain Rating
Deliverables technical fixes · EN/ES content · internal linking · Google Ads
View full breakdown⌄

The challenge

A practice in one of the most competitive medical markets in the country, with indexation and on-page issues, and demand in both English and Spanish to capture.

The approach

Fixed crawlability and on-page structure, built a strategic internal-link map, ran bilingual keyword and content planning, and launched a segmented Google Ads program by procedure, location, and language.

The result

Clicks up 28.6 percent, impressions up 47 percent, average position improved from 24.8 to 21.9, 528 organic keywords with 263 new, and Domain Rating climbed from 1.3 to 2.2 with 75 new referring domains.

Search Console and Ahrefs before/afterupload to Media and I will place it
✓ Search Console + Ahrefs#case-04
B2B SaaSSEO + AEO Strategy
5.0
Client rating · audit + roadmap
B2B SaaS · Cloud NetworkingUnited States

An SEO and AEO strategy for a complex product

A consulting-first SEO and AEO audit: technical analysis, schema, content architecture, and AI-search readiness, organized into fix-first and grow-next priorities.

5.0Rating
High-intentTopic focus
AEO-readySchema
Fix-firstRoadmap
Deliverables audit · schema briefs · content architecture · AI-search readiness
View full breakdown⌄

The challenge

A hybrid-cloud networking SaaS where visibility depends on precise technical content, topical authority, and readiness for AI answer engines.

The approach

A consulting-first SEO and AEO audit: technical analysis, schema, content architecture, internal linking, E-E-A-T, competitor gaps, and AI-search readiness, split into fix-first and grow-next.

The result

A prioritized roadmap the client could act on right away, focused on specific high-intent topics rather than broad, unwinnable terms. Client rating: 5.0, “Very knowledgeable in SEO.”

Engagement summaryupload to Media and I will place it
✓ Client engagement#case-05
Home ServicesFull Foundation
0→1
Built from zero · foundation
Home Renovation & ADULos Angeles

From zero to a full digital growth foundation

Brand, Figma design, WordPress build, local SEO, AEO schema, service-area pages, and a Google Ads launch plan, a complete foundation from a standing start.

BuiltBrand
LaunchedWebsite
Set upLocal SEO
PlannedGoogle Ads
Deliverables brand · web design + dev · local SEO · AEO · Ads plan
View full breakdown⌄

The challenge

A remodeling and ADU company entering a crowded Southern California market from a standing start: authority 0, traffic 0, no complete brand system, and a site not built to convert.

The approach

A full foundation: brand identity and guidelines, a Figma design, WordPress development, local SEO and Google Business Profile, schema for AI search, service-area pages, and a Google Ads launch plan.

The result

A complete, conversion-ready base across brand, web, local search, AEO, and paid media, with a prioritized roadmap and a competitor gap analysis against established design-build firms.

Brand and build deliverablesupload to Media and I will place it
✓ Project deliverables#case-06
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