I’ve always been fascinated by how people find things online. After [X years] in digital marketing and SEO, I noticed the ground shifting: search wasn’t just Google anymore. People were asking ChatGPT, Gemini, and Google AI Overviews directly.
So I went deep on the new frontier of GEO and AEO, optimizing not just for rankings but for being the answer AI engines trust and cite. Most SEOs haven’t caught up yet. That’s my edge, and yours.